The Love Islander got prudish about a Kama Sutra game in the latest episode, despite her lusty moment in the secret hideaway with Jordan earlier in the week.
"I said this is the one game I wouldn't play, sex position game. My dad has got to see this, he's seen worse I know, but I don't want to do it," she explained at an exclusive white party at the villa.
Luis Morrison replied: "Oh my days, he's seen you have sex on TV. Why do you care about the outside world?"
Zoe hit back: "Because I have a career."
In the beach hut, she confided: "They're going to think I'm being a prude. They don't understand. They say, 'Oh you've had sex in the house,' I regret that now... all this sexual banter makes me feel so uncomfortable.
"I'm so ashamed of my behaviour in this villa. I would never behave this way in the outside world... for me it's something that's really uncomfortable and [Jordan] didn't even stick up for me or say anything. I was like, 'OK, thanks babe'."
Zoe then approached Jordan, saying: "You just literally stood there. I have ruined my reputation in here, I was a party girl but I have really tried for the last year-and-a-half to become something that I can be proud of. I came here to find someone I could fall in love with."
Jordan responded: "Your behaviour involves me," to which Zoe added: "I'm not ashamed of you, I've had an amazing time with you, but it's more the fact that I've had sex on TV which is why I'm ashamed... but I liked you so much, I was like, 'F**k it'."
As Jordan pledged to not put her in any more situations she'll be ashamed of, Zoe got frustrated, telling him: "I'm not ashamed of me and you, I'm falling in love with you, I think you're amazing, and I did what I did because I really like you."
Later in the beach hut, Jordan said: "She's the culprit of her behaviour, she's only got herself to blame. I don't regret anything I've done in here.
"My communication skills are awful in ! relationships, I've never been really good at communicating with my girlfriend."
Love Island continues tonight (July 6) on ITV2 at 10pm.
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